From amphorae hauled across ancient trade routes to the elegant glass bottles we know today, wine packaging has always reflected the spirit of its age. But in a world facing climate urgency, tradition alone doesn’t cut it. That’s why we’re turning our attention to something far more practical — and surprisingly stylish: bag-in-box (BiB). Not a compromise, but a climate-conscious evolution, BiB wine offers a radically lower carbon footprint, longer shelf life, and a fresh opportunity to rethink how great wine gets to your glass.